Siebel CRM Systems, Inc. was a software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications. The company was founded by Thomas Siebel in 1993. At first known mainly for its sales force automation
products, the company expanded into the broader CRM market. By the
late 1990s, Siebel Systems was the dominant CRM vendor, peaking at 45%
market share in 2002.
On September 12, 2005, Oracle Corporation announced it had agreed to buy Siebel Systems for $5.8 billion.
Siebel is now a brand name owned by Oracle Corporation.
Siebel Systems, Inc. began in sales force automation software, then expanded into marketing
and customer service applications, including CRM. From the time it was
founded in 1993, the company grew quickly. Benefiting from the
explosive growth of the CRM market in the late 1990s, Siebel Systems
was named the fastest growing company in the United States in 1999 by
Fortune magazine. With the growth of electronic commerce, Siebel formed
strategic alliances and made several acquisitions to provide
e-business solutions for CRM and related areas. One secret to Siebel's
success was its ability to form alliances; as of late 2000 the company
had more than 700 alliance partners.
Siebel Systems uses a Customer Experience (CX) Blueprint, which is a user-centered approach to product strategy that ensures the needs of customers are met regardless of channel or delivery model. As a physical artifact, the CX Blueprint consists of a set of user experience, technical, and product blueprints that together are used to set product direction.
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